TROVE

Trove came from the idea that there should be one place to hold everything you need, available on any device. Trove is for users and collaborators that want to quickly organize and find notes, images, and links.

Trove is the first project I completed during my design apprenticeship. I kept the goals of an assigned project, named “blocbox,” and took it a step further by creating a new name, logo, and layout. Competitive analysis, user surveys, and user interviews all contributed to trove’s structure and design. I carried out user testing on wireframes and then prototypes to hone in on a responsive interface that met project goals as well as user needs.

Preview of Trove marketing site and web app

PROBLEM

Most of us are working collaboratively, and yet we’re saving and sharing content in many different ways. Time spent looking for the link you saved weeks ago and want to share with a co-worker should be time spent doing more of what you love.

SOLUTION

Results from user research and competitive analysis showed trove could stand out as a service for both personal and business use, where users could store any type of content. Users wanted trove to be as easy as jotting a note down on pen and paper but also accessible across all of their devices, at any time. The result is trove’s straightforward, friendly interface where content takes priority.

PROBLEM

Most of us are working collaboratively, and yet we’re saving and sharing content in many different ways. Time spent looking for the link you saved weeks ago and want to share with a co-worker should be time spent doing more of what you love.

SOLUTION

Results from user research and competitive analysis showed trove could stand out as a service for both personal and business use, where users could store any type of content. Users wanted trove to be as easy as jotting a note down on pen and paper but also accessible across all of their devices, at any time. The result is trove’s straightforward, friendly interface where content takes priority.

DISCOVERY

DISCOVERY

A competitive analysis showed an opportunity for trove to: be built for both individuals and teams, serve as a repository for all content types, and offer external collaboration for lower, approachable pricing tiers. User research showed trove should focus on responsive design and include the ability to save notes and web content.

Three personas represent trove users. Susan saves tons of content on her phone during her commute and gets overwhelmed when sorting through it later. Kevin is always on the computer and is comfortable trying new apps but he’s still searching for the right one to keep both work and personal life organized. Brenda often writes notes for herself and saves links. She is looking for one simple place to store everything so it doesn’t go forgotten.

project persona project persona project persona
User stories
User flows

VISUAL DESIGN

VISUAL DESIGN

Readable, humanistic typefaces were chosen to keep trove legible on any screen size and to give a warm, approachable feel. The honeycomb shapes in trove’s logo build upon the down-to-earth, pen and paper ease of the service, and also represent teamwork and collaboration. trove’s color scheme is based on the creative energy and stability of green. The limited use of yellow lends a cheerful and friendly vibe.

trove styleguide

Once user needs were defined and the styleguide was created, mockups were used for continued user testing. Add buttons were tested, and responsive design was added until trove arrived as a fully usable, user-friendly interface. I also completed a mockup of a marketing site for trove.

WEB APP

trove dashboard mockup

MARKETING SITE

trove marketing site mockup

CONCLUSION

Trove accomplishes its goal to give users and collaborators one space to quickly organize and find content on any device. Through research, design, and user testing, an interface was developed that is straightforward and welcoming. Research and user testing was a crucial part of creating trove. Users provided actionable feedback on button and menu placement that made the interface easier to use.